One might think that being locked up is a thing of nightmares, well now it’s the new cool. Sweeping en-vogue industry events such as the South By Southwest (SXSW) Conference, the Escape Room is the attraction getting everyone talking. And it’s not just the participants, because this newfangled love of immersive experience is opening a door to innovative marketing opportunities, too.
What exactly is an Escape Room? You may ask. Picture this – you are in a locked room. You have a few random clues and you have no idea how to get out. Continue reading It Pays to Get Locked Up! Escape Rooms: The Marketers’ New Playground